Nano Library: Setting Up a Facebook Page -Social Media Marketing Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter
The first thing to get Facebook work for your marketing needs is to create your own Facebook page. This page will be designed to market your work and let you interact with others.
Your page is the one thing that people are likely to see when they notice you on Facebook. This is where people will see what you want to share and what makes your work special and attractive. You can use this part of your social media outreach to let people know what you are doing. Whether it entails talking about big events in your workplace or about new developments or products and services, you can use Facebook to talk about whatever you wish to discuss.
Your page will let people see what you are doing in real time. You can mention the developments in your business. You could answer questions relating to the products you offer. It even has the option to describe exclusive details about innovations in your business directly through your Facebook page. Anything you can do to make your work distinct and unique is always appreciated on Facebook. You will be thrilled how well Facebook can work for you.
A page is different from a profile in that you can attract many followers onto a page. You can use the page to post
information on what you market and to highlight your wares to other people.
This chapter is about understanding how to get a Facebook page up and running. Such a page can be easy to support if you understand what you want to get out of it and how to produce the best possible content.
Different From a Profile
A page is clearly different from a profile on Facebook. You need a page if you want to market your work to others on
Facebook. What makes a Facebook page different from a profile? Why create a page as well as a profile for your marketing purposes?
A profile is not something that works with social media marketing in mind. A Facebook profile is something that you
could create for your own personal use. When you sign up with Facebook, you get a personal profile to interact with family members and friends on a more private level.
A Facebook page is different. This focuses on marketing a company or other business endeavors. This allows you to post information about your business while inviting people to ‘like’ your page and follow it. You will still be able to use the same messaging features and interactive points that Facebook profiles use, but it will all be on a grander scale. You will have no limits to how many people can like your page. This becomes easier to use when marketing things to other people.
A Facebook page gives you the use of analytical features. Analytics can be used to show what you posted at any given
time. The statistics will provide you with information to help you review everything on your site based on how people reach it, where people go on the page and so forth. Details on Facebook analytics will be covered later in this guide.
Setting Up a Facebook Profile
You need a Facebook profile created before you build a Facebook page. Every page needs an associating profile. This
allows a Facebook user to have access to the page. There are a few steps to get your Facebook profile set correctly:
1. Go to the Facebook home page and click on the SignUp box.
2. Enter details: your name, email, birth date and gender.
The birth date is required to confirm that you are old enough to have a profile. The date might also determine the types of content you see on the site. The gender information may establish the demographics, although it could influence some of the things you get on a page.
3. Enter your password information.
The password will give you access to your profile and allows you to edit the page you will create.
4. Check your confirmation email.
Facebook will send an email to the address you have entered. This will confirm that you are signing up for a profile.
5. Click on the link to your email address.
At this point, you will have full access to your profile and hereby confirmed it.
6. Complete as much profile info as possible.
It is easier for your page to be confirmed and established with a detailed profile. Facebook prefers that all profiles of people who run their own pages have enough information about themselves as possible. This information will especially work if you plan to convert your profile into a page, a point that will be covered later in this guide.
The information added to your profile can include anything. It might consist of details about schools you attended, your employer, where you live, and the names of relatives if you wish. It is especially important to include your current location to find you; it is even better when the address is the same as your business.
Don’t forget to add a profile photo. Facebook strongly recommends to add a profile photo to identify you. For the
best results, upload a recent photo of yourself. Make sure the picture is appropriate and relevant; do not add anything dubious to your profile page.
7. Add a mobile phone number to your profile.
The profile needs a mobile number to confirm your information. This also confirms your identity. You are not
required to enter a mobile phone number to use your profile, but it is recommended so it is easier for you to reach your account as needed.
Preparing this profile is important to your success. Plan it carefully to simplify the making of your page. Remember that you can produce as many pages as you want but you can only get one profile.
Creating Your Page
Now with a Facebook profile, you can set up your page. The following process for starting a Facebook page is
1. Log in to your Facebook profile.
You must have a Facebook profile at the start before you get anything working. Refer to the prior instructions to establish a profile.
2. Go to www.facebook.com/pages/create
3. Choose the type of business that your page is for.
There are multiple options. You can use the basic Local Business option or a Company or Organization if you have
something larger to work with. You can even create a separate page for a specific product or brand.
4. Enter the identifying information depending on the type of page you have chosen.
Add details of your business’ address, the name of a product or just the business name. The input will vary based on the type of business you are promoting.
5. Click the Get Started button once everything is complete.
You should now have a suitable Facebook page. This is needed to reach more people and to interact with them.
Produce Identifying Information
Add the appropriate identifying information onto your site. This data distinguishes your website from everything else on Facebook. It may also work for search engine requirements, as the data you provided is included in Facebook’s integrated search engine, among others. You can always use various keywords in your information section too. These should make your page more visible.
Use the following steps to notate the identifying details of your Facebook page:
1. Name your page.
Enter a name for the page that people will use to find your work. The name could be the same name as your business if desired. Be detailed about your work but make sure to incorporate keywords relating to your business.
2. Add a blurb relating to your page.
The blurb should explain the visitor what your site is about. Tell the audience what your business does. Add keywords to the blurb that are related to your business.
3. Incorporate the contact information on your page.
The contact information must include details of your business, your phone number, and your business address. These are vital to show that your business is legitimate. This information will also help to get people to find you while searching. Like with any other search engine many searches on Facebook are geographically oriented. For example, a person using Facebook in the Toledo area will get access to pages that are based on the Toledo area before anything else in the search results.
4. Add details in the ‘About’ section.
The About section of your page will include information on everything you have to offer. It can include the following:
- Contact information as listed above.
- Information on what your business does.
- Principles of your business.
- Any milestones or other historical bits of data relating
to your business you wish to share.
- Honors or awards your business might have earned.
- Any other forms of recognition; this includes articles
about your business in a local newspaper.
- Any keywords or layouts you want to list on your page;
these include keywords that you want Facebook to
recognize to categorize your site.
The About section should be as detailed as possible. This will let people know everything about what you are doing. You have to be specific so people will know what you are trying to convey. People will want to realize that what you are offering is useful and valuable for their needs.
Using a Good Page Name
It is imperative to create a quality page name. One that reflects what your business is about and illustrates to people what you want to share with them.
The page name must be something about your business. It should illustrate to people what you are selling and information you want to communicate.
You have to be specific. You cannot just state what you are selling and where you are located. You must list your name so people can specifically see who you are. You can always add information about your location and other details elsewhere on your page.
There are a few steps to follow to create your page name correctly:
- Go to the About section of your page. This is on the left
side of the screen.
- Click the Edit button next to your page name.
- Enter a new name.
- Confirm the change after you review the overall
This is simple and easy to follow. A new name will be posted at the very top of your site. This new name will be among the first things that people will see on your page. It lets everyone know who you are. When people see what is on your Facebook page, they will associate your work with that name. This establishes a good brand people will learn to trust or recognize.
That name of your page can be used with a special URL that matches up with the name. The new URL may be easier for people to remember or at least present a professional appearance to your site. You need to get enough likes on your page to make it work. This will be discussed a little later on.
What If You Can’t Change Your Page Name?
There might be times when you are unable to change your page name. This might be due to the option is not available in your location. More importantly, you might not have a page role that allows you to edit the name.
The page role refers to the position you have for managing a page. This will be useful if you have several people in your business that work on a page. The main administrator would be able to operate the entire page while a few others could work by simply adding posts. The admin would clearly have the most power. Additional details on the Page Roles used in a site will be covered later.
Planning Your Categories
You can get your Facebook page added to a series of categories. People can click these sections to find pages that
are relevant to certain interests. This is critical for social media marketing as it helps you market yourself on pages that are relevant to whatever you are promoting.
For example, a professional baseball team might use categories such as Sports and Recreation, Baseball, or
Professional Sports to distinguish it from other pages. When a person searches “professional sports,” the baseball team will appear on the search results. This allows the team to become more visible.
You can use a couple of categories on your page to make it stand out in certain sections of Facebook. Here are some steps to use for producing the right categories:
- Go to the About section on your page.
- Go to the General area and then click the Edit button
next to the Category menu.
- Enter a few categories. You can choose up to three categories on your site. Facebook
has a few drop-down lists that will appear based on the
categories you are interested in. Type in what you want to use
to promote your work and Facebook will produce lists that
offer specific spots for your site to appear.
- Click the Save button.
You can change your categories later on if needed. Always work with categories that are relevant to your business. You can pick the closest selection that works for your site, provided the data you enter is relevant. Using the right categories makes it easier for people to find your page on a Facebook search.
Adding Things to Your About Page
You have to be careful when adding information on your About page. These details help you itemizing the highlights of your business and what makes it valuable. But to make this all work, examine how well you can add sections to your About page.
Do the following when getting new sections inserted in your About page:
- Go to the Settings menu at the top of the page.
- Click on the Edit Page section.
- Go to the Add a Tab section on the bottom part of the
- Review the individual tabs available. Click on the Add
Tab bar to get any of these sections presented on your
The sections you can use include many options like:
- Hours of operation
- The specific services you are offering
- Details on types of products you want to sell
- Physical address information
- Details of managers or other individuals involved with
Try to add as many bits of info as you can. A profile with more of these features filled out will be easier for people to trust in your business. People will notice more about your work and get specifics on what you do. More importantly, people will see that you are serious about getting in touch with them. Add all of these details to make your page profile outstanding.
An impressum is a legal feature that focuses on the basic concepts and terms of your business. It is not required in all
countries but some places, particularly ones in Europe, require businesses to post impressums on their websites. This is also the case with Facebook. You can add an impressum to your Facebook page as a means of explaining that you own your current web presence. This also shows that you are the legal owner of the business that you are trying to promote online.
The following steps are needed to help you get your impressum added:
- Click on the About section of your page.
- Click on the Edit Page Info section.
- Look for the impressum section.
- Add the relevant information needed for the section.
- Save the changes when you are finished entering the
information into your page.
The rules for what you should add in your impressum will vary based on your industry and where you are located. Check on the legal rules involved with getting your impressum added onto a site before you work on it. It does help to add as much information as possible just to be safe, but look for information on everything that will work within this critical legal document. This is a very important legal notice to add to your site depending on your location.
Working With Check-Ins
You can use check-ins as a special way of interacting with people. This is important if you have a physical location. A check-in setup encourages people to come to your business and to lets people know that you are at your location. This in turn lets others on Facebook know about your business.
To understand why a check-in is important, it helps to understand what makes it work. A person who wants to visit
your physical business site can go to your page and check in when they arrive. This is perfect for marketing as you can add a promotion where a person could get a special reward or a special deal for checking in on Facebook with your location. You should use this option if you want to market something that requires people to visit your physical shop to see it.
You can quickly turn on the check-in button on your site by using the following steps:
- Go to the About section of your page.
- Go to the Edit Page Info section.
- At the Address section, check the box that says you
have a street address.
- Enter the street address that your business is located.
This is regardless of whether it is the same as what you
entered early on in when drafting your profile.
- Click the box stating that customers will be able to get
to your business through the street address you have
- Save the changes on your page.
There might be cases where you do not see the check-in option on your About page. You might have to change the categories that your page uses to make the check-in section available. The rules for getting this to work will vary.
It might be best to add a check-in feature even if you don’t have a physical shop where people can visit you. You can use a check-in option to activate a location feature for any photos you post online. These include photos that you add to Instagram. The Instagram section of this guide will list additional information on how to use a Facebook location
when you’re promoting yourself using a photo.
Adding a Call-to-Action Button
You can create a call-to-action on your site but you can also go one-step further by introducing a few buttons relating to that call-to-action. A special button could encourage people to do something. You can program the button on your page to get people to book a service with you, to order something or to have you contact that person by phone or by email.
This part of marketing is great as it gives you the opportunity to promote whatever you offer. It is a convenient and useful feature that gives your visitors a direct invitation to see what you provide.
This also makes it easier for people to take action. A user doesn’t have to enter or search for your URL. That person can just click the button. They will be taken immediately to the spot where you want that person to go. This could increase your conversion rate thanks to how simple it is for people to respond to a request.
There are a few steps needed to get a call-to-action buttons added to your site:
1. Go to the Add a Button section near your cover photo.
This should appear on a drop-down menu near that
2. Choose any particular button you want to add. This
could include any kind of layout that suits whatever you
3. Enter the information relating to your button.
The button will include the message and provide the reader
with a link. The terms vary based on the type of button you
choose. Make sure you opt for one that agrees with your site
and your business.
4. Select the Test Button option after your button is
implemented. This lets you verify if the button works
and if it is linking to the site you intended.
The call-to-action button is vital to get people to take action right away. People are more likely to take action if they are being encouraged when they read something unique. You have to let people know what you are doing and get them to respond to you as soon as possible, no matter what you offer.
It is critical to have your Facebook page verified. A verified page is easier to trust. A verified Facebook page will have a check badge at the top. This will confirm that a legitimate person who is associated with the subject matter on that page is running it.
Verification is important as it ensures people that whatever is shared is legitimate and sensible. People might be suspicious of certain sites if they cannot see that they are run legitimately. With verification, you show that your site is trustworthy and useful. You are displaying full control over what you are doing with your Facebook page.
There are two types of check badges that can be found on a
- A blue check badge says that Facebook can confirm a
page of a particular public figure or brand is authentic.
- A gray check badge states that Facebook has confirmed
a page for a business or other organization is authentic.
Your business will more than likely have a gray check badge. This is due to the professional nature of your site.
People trust verified pages more than others. They will support those pages because they know the information on those pages is accurate, detailed, and honest. They will see that a page is also active and regularly posts information.
Verification is not required when marketing your business on Facebook. When you consider how people trust verified pages more than others, it is best that you aim to get the page verified anyway.
Steps for Getting Verified
There are a few steps to get verified. You will need to get a phone ready:
1. Get a profile picture and cover photo applied to your
2. Go to the Settings section at the top of your page.
3. Go to the Page Verification section of the General
4. Click on the Verify This Page link.
5. Enter a phone number for your business. The number
should be publicly listed.
6. Click the Call Me Now option.
At this point, Facebook should call the number that you sent. It will give you an automated message. It only takes a few minutes for the message to be sent.
7. Enter the verification code in the box on your screen.
The code should be four digits long.
8. After the code is entered, a gray check badge will be
visible in a few days.
Facebook will spend some time looking up your information based on the code you have entered. It will analyze your data and then provide you with a check badge. Facebook does this to ensure a legitimate entity is asking for verification not robots or other automated programs.
Getting Verified with a Document
You also have the option to be verified with a document listed in your business’ name. You can do this if you don’t have a phone number for verification. You can also do this if you have a phone number but you would rather not use it for privacy related reasons. The verification process requires a few additional steps:
1. Scan the business document and save the image to your
The business document must include a full listing of your business name and address. Try and get as much contact
information on the document as possible. See if you can get the logo or other identifying marks for your business included. Make sure the document has an official appearance.
You can use an appropriate letterhead your business uses or even a utility bill to your name. The content must match up with what you have entered on Facebook.
2. Go to the same Verify This Page link on the General
Settings section. Look for the option that lets you
upload a document.
3. Add the document from the proper spot on your
computer and upload it.
4. Give Facebook a few days to review the document for
verification purposes. It should take about the same
amount of time as if by phone.
You could use a document if you have a business plan ready but do not have a phone or you want to keep your phone data under control. Make sure any documents you send out for verification purposes are clear and easy to read. Facebook needs to match everything you submit with the content on your profile. Be patient as it can take a bit of time for Facebook to review your documents like when it is analyzing your phone data.
While it is easy to get your Facebook page verified, likewise that it becomes unverified. This happens if you start sharing false information or if you are hurtful to others.
People who feel that your page is harmful to Facebook can report it to administrators to have its verification removed. This would quickly cause your site to be harder to spot, let alone tough to trust.
Proper conduct should be observed while on Facebook so you will not be at risk. There are a few things to do to keep you verified:
- Make sure you keep the information on your site
accurate and detailed.
- Do not become hostile or harsh to visitors.
- Be willing to talk with others about things that relate to
your business. You can answer any question a guest
- Keep your content unique. Facebook could punish sites
that try too hard to be like others to the point where
they appear to copy information.
Be active and illustrate a vested interest in your site. Although the odds of you getting that verification removed from your page if you are inactive are minimal, you should still think about how well you are marketing yourself online and that you are active when trying to promote your work That special badge on your site is all about giving people a reason to trust you.
Acquiring a Special URL
One of the biggest problems with first getting onto Facebook is that you will not have a distinct URL. A URL with a bunch of random characters on it might not look very attractive. However, you will get a customized URL after some time. A more established page will have a special URL to give it a more professional look Even more importantly, it will be easier for a page to be found just by typing in facebook.com and then whatever the name of the business is.
Let’s say that you have a business called Jeffs Corner Cafe. At the start, your URL might read:
That does not sound like the easiest URL to have. There’s a reason why Facebook does this. Facebook only gives special vanity URLs to businesses that have at least 25 likes. You will be able to acquire your own special URL when you have received enough likes. Facebook does this to ensure that only businesses that are legitimate and active will actually get the URLs they want. (Additional information on how to get likes will be covered later in this guide.)
When Nano Library gets 25 or more likes, it can apply for
the following URL: https://web.facebook.com/Nano-Library-104731578303416
This would be much easier for a person to discover. It is also easier to market a site like this when it comes with a simple URL.
Your special URL cannot be changed after you make it. Make sure the name you have chosen is one that you will stay and be comfortable with for a while.
The best tip is to use a URL that is identical to the name of your business. This makes it easier for people to just type in the name of the business into the URL. People will quickly find your site and get in touch with it. This is perfect for those who know the name of your business but have never been to your Facebook page and want to see it.
Now that you know about getting a special URL, you must use the proper steps to get it. Here are the instructions to use when getting the special URL ready for your site. Remember to apply for this after you have at least 25 likes on your Facebook page:
- Log into your Facebook account.
- Go to facebook.com/username.
- Go to the Select a Username option.
- Choose the specific page where you want your new
- Enter the URL name you want to use.
- Click on the box to check if it is available.
available. Click to confirm that you want to use that
URL or cancel if you want to choose something else.
Try to get as many URL options as possible. This is so you have some backup options in the event that you have
problems getting one URL ready. Review how well the process for producing a page is organized and that you have a good plan for getting the most from your work. Get the URL as close to your business name as possible.
Tips for Use
Produce a good URL for your Facebook page. The URL will be important for search purposes as a Facebook search often looks through the URL keywords first. With that in mind, here are a few tips when producing your URL. Remember, you cannot change your URL once you fully create it:
- Try to use a name that you own the rights to. This
prevents others from stealing that name.
- Keep the name as close to your actual business name as
- Keywords relating to your business could be added if
desired. When you do this, watch for how the keywords
match up with what you are marketing. Do not use
anything overly verbose or else it could be tough to
enter the URL.
- Think about whether or not you plan to get your
business name changed. You might need to get another
URL reserved later on just to be safe. You would get
different Facebook profiles ready for each of the names
that you want to use in the future.
After you get your new URL ready, you can share it with others and use it for all your marketing. This is a convenient
feature of Facebook, which lets you market your work to a larger audience. You will see that it is easy to get people to see your site when you use a URL.
Converting a Facebook Profile to a Page
Perhaps you are trying to get your Facebook profile promoted a little more in your marketing campaign. The problem is there is a limit to how many people can follow a profile. You can only have 5,000 people follow your profile. Nevertheless, you can get an existing Facebook profile converted into a new page. This is ideal if you have a large amount of data or content on your profile and you want to use it for marketing purposes.
As you convert your Facebook profile into a page, the data on that profile moves to a new spot. This is where you have full control over for your marketing. Your profile information and photo will be carried to that new page. You can still edit the information on the page, as you like to. You can even access some tools to help you handle your information up to 14 days after the conversion process is complete.
You will still be able to adjust the page from your personal profile account. This is vital to the process of editing your
work, as it will be simplified. The page will also be fully functional on both mobile and desktop devices. This makes it
easier for you to get your content seen by more people. It is very important if you want to get more out of a page without it being too hard to follow or use.
Do you have a Facebook profile that you want to convert to a page? You can get a Facebook profile produced on its own specific page. The following steps will help you getting anything you already have filled out and organized.
- Make sure you are logged in to the profile that you want
to convert into a page.
- Go to the migrate option on Facebook to get the process
started. This is available at
- Click on the Get Started button.
- Look at the information that has been uploaded to your
page. Make sure the data is reviewed and change
anything that needs changing.
At this point, the site should be fully functional and ready to use. Facebook has also produced various sections on the page that will help you with arranging everything you use. Using this properly will get it all taken care of quickly. This way you will have complete access to the content you want to work with.
Make sure the profile you are converting is relevant to your business. You cannot afford to let your social media marketing efforts become personal. The profile has to be directly about the business and informative to readers. Anything that is too personal could become unappealing and could even feature words or values that conflict with what you want your business to express to others.