Nano Library: An Introduction to Facebook -Data Science for Business_ Social Media Marketing Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter
Let’s start by looking into individual platforms. To begin, we need to regard the place that practically started the revolution.
The first social media platform to consider is Facebook. To say that Facebook has made a direct impact on society and the online world would be an understatement.
When Mark Zuckerberg started Facebook while at Harvard, he did it with the intention of simply getting people to communicate with each other at school. Facebook has done more than that. It has grown into a social media platform where anyone with a voice can share things with other people online.
Zuckerberg started the site in 2004 and made it available to colleges all around the world. In 2006, the site opened up to allow anyone 13 years of age or older to register an account.
Since then, the number of people around the world on Facebook has blossomed. It is estimated that as of the middle
part of 2017, around 2.1 billion people around the world are on Facebook. There are nearly a billion active users too; this refers to the people who have logged onto Facebook within the past month.
A vast majority of countries around the world use Facebook too. In fact, Facebook has become such a global phenomenon that the United States isn’t even the most popular country in the world in terms of Facebook users. While Facebook has around 240 million accounts in the United States, there are around 245 million accounts in India. The platform has also grown in Brazil, the United Kingdom, Thailand, and Canada and many other parts of the world.
Key Points About Facebook
To see why Facebook is a popular place to promote your work, you need to understand what makes it so valuable to people around the world. Many of these points are ones you should explore with regards to your marketing. These will directly influence what you can do with Facebook.
Connect with Friends
With Facebook, people can easily communicate with their friends. People can produce their own ‘friends list’ on the site. This lets people get in touch with others right away or to be able to see what those people are posting online.
This is vital for businesses. Businesses that market themselves on Facebook could be added by individuals as friends. This lets those users see everything you are posting. They will be reminded of all the things you are doing online. They will continue to recall your name, what you offer, when you are active and produce regular messages.
With this in mind, you will get more long-term customers once they become friends on your site. Those friends will
support you and read all about the things you want to do over a long period of time. You will build brand loyalty after a while, as those friends will follow all your posts.
Facebook was one of the first social media sites for people to add photos online. While some other social media sites have incorporated photos quite well, Facebook was an early adopter of this. The service introduced support for photos to help people express themselves in a unique manner.
This is useful for your marketing plans as you can use the photo support feature from Facebook to promote new
products or services in a more detailed way. You could illustrate to your viewers what a new product looks like. It could include a picture of something or even a detailed listing of what it offers. Sometimes a photo can say more than just words.
It should be noted that Facebook does have a partnership with Instagram. This link between the two platforms means many people can get their Instagram posts linked to Facebook accounts. Details on this will be introduced later in this guide.
Every post you put on Facebook can be commented upon. That is, a person could respond to any message you post
online. Comments are added to help people interact with one another. People could ask you questions about what your post. You could then add your responses.
This is all about facilitating a great conversation with others. More importantly, it produces that human side you need to add in your marketing campaign.
Facebook is one of the most important social media sites in the world. This site has revolutionized the way people interact with each other. It is no surprise that so many people are interested in marketing their businesses on Facebook. Large corporations use Facebook all the time to talk with their customers and to take action for whatever is going on in the world right now. They do this to show that they understand what people want and what they are thinking about. You can do the same with a series of carefully orchestrated posts and Images.
Like with anything else, be cautious about how you leave comments and remarks. Never add comments that might be harsh or rough. There might also be times when people abuse Facebook and become hostile to others through the site. Watch what you say as people are going to listen and take note. There is a chance that someone could take a screenshot of an unfortunate post before you delete it trying to cover your tracks.
Facebook offers a full analytics feature to check how well your site is running. This includes complete information on who is visiting your site and how they are interacting with individual posts. This helps identifying what is working correctly and what needs to be fixed. It also includes a look at the reach of your campaign, how often people click on certain things on your site and so forth. You could even learn about the specific demographics relating to those who come onto your site.
Read the section later in this guide on how analytics works for Facebook and what you can get out of it. You will get more out of your site when you review your analytics.
Available for Mobile Use
One of the best parts of Facebook is that it adapts to desktop and mobile devices. The amazing thing about Facebook is that it uses its own app that reads everything you would see on your computer but on a smaller tablet or Smartphone screen. This makes it easy for people to read things on your Facebook page even if away from their larger computers. The Facebook app for Android and iOS devices is one of the most popular apps in the world; some phone models even come with the app pre-installed.
Facebook uses a setup for the mobile app that converts the content that you read on your browser and moves it into a
smaller and more compact layout that can be read on a mobile device. This is a convenient and useful layout that ensures the content being posted is not unusual in its appearance. Best of all, a phone does not have to struggle to load a full desktop site. You could always use the app yourself to post messages or to respond to people. Regular push updates from the app could also remind you when people are interacting with your Facebook page even when you are on the go.
The mobile support that Facebook offers is very important. You will have to market yourself on Facebook to reach a larger audience that might be looking for information on your business via their phones. Getting onto mobile devices also ensures you will reach a larger audience because some people might be more interested in going online to find you on a mobile device.
A Diverse Layout
Facebook is very popular by one of the most diverse groupings of people you can find on any social media site. With
Facebook, you can contact various people regardless of age, gender, race, or education. People of all types reach out to Facebook all the time to talk with each other and share things. They love how Facebook offers a dynamic layout where people can do whatever they want when interacting with each other.
In fact, it is estimated that nearly two-thirds of the entire adult population in the United States use Facebook. That number has grown exponentially in recent years as more businesses and groups have been working with the site. It is interesting to see how Facebook has become the crossroads of the world. Facebook is also a site that so many businesses from every corner of the world choose to advertise. They know that the audience is there.
Problems With Facebook
While it is true that you can get some great things out of your Facebook page, you will have to be aware of a few problems relating to the social media system. These are legitimate concerns but do not have to be a burden if you know how to use Facebook correctly.
Easy to Share Too Much Information
The problem with Facebook is that the site offers you the ability to share a little more information than what you might want to give. You should still try and get as much information on your work out there as possible, but that does not mean that you have to share things that are sensitive or personal. If anything, being a little secretive might help stir the reader’s imagination, thus making that person even more interested in what you offer. The key is to use your judgment to decide what information you want to share. This helps designing a great layout without being hard for anyone to follow.
Think carefully when posting anything on Facebook. Think about how you will share things while also considering what appears on other peoples’ feeds. Not everything you post is private. Besides, sometimes a bad message could be captured by a user before it is deleted.
Watch for Fakes
Many people create fake profiles on Facebook. They do this as a means of impersonating other people. This is clearly illegal but, at the same time, it is a tough thing for you to discern. As a Facebook user, your name is reserved .. This is to keep you from the risk of having your identity stolen. Watch out for any profiles that visit and like your page. There might be times when problems arise with other people pretending to like your work.
Easy to Get Lost
Although Facebook is a thrilling place in its own right, the massive audience that Facebook reaches often makes it a
challenge for you to get online and focus. The biggest issue with Facebook is that it is easy to keep your voice from being heard. Facebook often displays a large number of trends and topics that circulate.
Facebook is a very important social media platform to use when marketing your business. Before you get Facebook to work for you, it is vital to learn how to get your own page set up. To create a useful Facebook page you need to construct a personal profile as well. The next chapter delves into what you have to do to make Facebook work to your advantage.
Nano Library: An Introduction to Facebook -Data Science for Business _Social Media Marketing Step by Step Instructions For Advertising Your Business on Facebook, Youtube, Instagram, Twitter